Smart Vision Optometry – Privacy Policy  

Effective as of: 14 April, 2025

This document outlines the policy of Smart Vision Optometry in relation to the collection, use, storage, and handling of personal and health information. It applies to all individuals who access this website, engage with our services, or interact with our team. Additional information about our data handling procedures may be available on request.

Smart Vision Optometry treats all personal and sensitive information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as recent amendments and cybersecurity law obligations introduced in 2024.

1. What is Personal Information?  

“Personal information” refers to any data that can reasonably identify an individual. This includes, but is not limited to:

  • Name, address, email, phone number
  • Date of birth and contact preferences
  • Medical history, prescriptions, and diagnostic results
  • Website usage data (browser type, operating system, referral links)

We also comply with obligations around “sensitive information,” which includes details about your health or other special categories of data.

2. Collection of Personal Information  

We may collect your personal information:

  • When you submit an enquiry through our website
  • Over the phone, by email, or face-to-face during appointments
  • Through diagnostic tools, exams, and optometric assessments
  • Via third-party tools used in practice (e.g., Optomate, Zoho CRM)
  • When interacting with our social media platforms, where consent is implied

We may also collect non-identifiable information for analytics purposes (e.g., browser type, pages visited, etc.) to improve your experience and track performance trends.

3. Use of Personal Information  

Your information is collected for purposes that include:

  • Providing high-quality optometric care
  • Responding to enquiries and managing bookings
  • Managing your clinical records and follow-up care
  • Sending appointment reminders or updates
  • Managing health fund claims, Medicare, or regulatory obligations
  • Conducting internal training and audits for service improvement

We will not use or disclose your information for any unrelated secondary purpose without your consent, unless required by law.

4. Sensitive Information and Consent  

In some cases, Smart Vision Optometry may need to collect sensitive health information about you. This will only be done:

  • With your express consent, and
  • Where reasonably necessary to deliver clinical services

We do not collect any unnecessary sensitive data and will always inform you of the reason and method if such collection is required.

5. Sharing of Your Personal Information  

We may disclose your information:

  • To other health professionals (e.g., GPs, ophthalmologists) with your consent
  • To third-party service providers who support our operations (e.g., IT support, CRM platforms like Zoho, and PMS platforms like Optomate)
  • To government bodies or regulators, if legally required
  • To offshore or cloud-based storage providers, where applicable, under strict security protocols

All providers are subject to strict confidentiality agreements and privacy safeguards.

6. Data Storage and Cybersecurity  

Your data is stored securely and accessed only by authorised personnel. We have taken reasonable steps to protect your information from misuse, loss, unauthorised access, modification, or disclosure. These measures include:

  • Secure login systems and access controls
  • Staff privacy training and protocols
  • Encryption, firewalls, and secure cloud-based data hosting (primarily in Australia)
  • Breach response plans in the event of a cyber incident

7. Artificial Intelligence and Online Listings  

Smart Vision Optometry does not authorise the use of any patient or practice information by AI systems, search engine scrapers, or automated listing services. If you discover misleading or unauthorised business listings or personal data about you derived through AI or algorithmic tools, please notify us immediately.

We do not input patient data into AI platforms, nor do we allow automated tools to process identifiable or sensitive health information.

8. Access, Corrections, and Your Rights  

You have the right to:

  • Request access to your personal or health information
  • Ask us to correct or update inaccurate information
  • Withdraw consent for specific uses of your data
  • Be informed about how your data is collected, stored, or shared

To make a request or raise a concern, please contact us directly using the details below.

9. Complaints or Questions  

If you have a complaint or query regarding privacy or data handling, please contact:

Eyes InDesign Smart Vision Optometry Bondi
110–112 Glenayr Avenue
Bondi Beach NSW 2026
Phone: (02) 9365 5047
Email: bondi@eyesindesign.com

Eyes InDesign Smart Vision Optometry Bondi
832 Military Road
Mosman NSW 2088
Phone: (02) 9969 1600
Email: eyes@eyesindesign.com

We will assess and respond to your enquiry within 7 business days. If unresolved, you may contact the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au.

10. Changes to This Privacy Policy  

This policy may be updated or modified from time to time in line with legal changes or internal improvements. The latest version will always be available on our website. Continued use of our services constitutes acceptance of the updated policy.